The Minotti story centers around 70 years of Italian excellence in furniture and product manufacturers and their signature of melding tradition and innovation. The aesthetic of the furniture collection is understated, timeless, but includes a flair for sartorial detail.

Founded in 1948 by Alberto Minotti, the company grew from a bespoke artisan workshop into a market-leading furniture designer and manufacturer and by the mid-’60s became synonymous with, whilst laying the foundations for, the high standards and clear expression of the ‘Made In Italy’ concept.

ECC’s vision for Minotti Studio, the Auckland showroom, was one which embodied all aspects of the brands philosophy and presented the brand to the New Zealand market with touchpoints that aligned with a global network of stand-alone showrooms, included the full product offering, and introduced customers to Minotti’s ‘World of Materials’; an extensive library of speciality fabrics and finishes. The Minotti Studio space aimed to be sophisticated and refined but balanced by a sense of domesticity – with a strong emphasis on materiality and detailing cueing from the brand’s bespoke history. Given Minotti’s focus on bold and varied style, this offered the opportunity for the showroom space to pair robust materials – such as aged brass and smoked Oak – against soft tactile surfaces – such as plasters and linens – with a sense of permanence.

Minotti Studio aspirations were to create a rich canvas for future collections to build upon while introducing new customers to Minotti’s key principals of materiality and innovation and reintroducing existing customers to a dedicated space that aligned with Minotti’s network of showrooms around the world.

In collaboration with ECC Ltd.