Offering lingerie, womenswear, swimwear, and lifestyle products that are made for exploration and enjoyment, Lonely’s unique palette creates products that are artistic expressions for customers to discover themselves as the muse.

With two existing retail touchpoints in Auckland and Wellington, New Zealand, Lonely Melrose is the brand’s first international flagship, located on Melrose Avenue in West Hollywood. Lonely boutiques aim to be calm sanctuary-like spaces, designed for customers to relax in and experience a zone of self-love and honour, where collections can be intimately experienced with guidance from brand hosts.