Kowtow was established in 2007 with the desire to create an ethical label that would be the example of a fashion-forward, global thinking business. The Newmarket store is an extension of Kowtow’s strong customer focus and branding touchpoints, developed in their inaugural Wellington flagship, which continues to explore an atmosphere of simplicity and warmth.
Articulating a strong sense of minimalism, the sparseness of the interior is offset by flowing organic curves and rich material tactility. Aged brass, specialist plaster finishes, and oiled Oak borrow from a timeless elemental palette but, through the use of scale and proportion, form a refined and contemporary atmosphere with broad references from mid-century Mexican architecture, to modernist sculpture, and Japonisme.