With two existing retail touchpoints in Auckland and Wellington, New Zealand, Kowtow Naarm is the brand’s first international boutique, located in Melbourne's vibrant and historically rich area of Fitzroy.

The space aims to articulate the lifecycle of cotton, through a simplicity of design and material richness, and reflect Kowtow’s ‘off-grid’ philosophy.

Situated over two floors of a mid-nineteenth-century commercial building on Gertrude St., the interior of Kowtow Naarm features a pared-back palette of thoughtful and ethically minded natural materials. Floor-to-ceiling joinery of Spotted Gum, wall coverings of coarse Limewash plaster, suspended panels of Kozo washi, reclaimed timber cabinetry, textiles of linen and wool, and a refinished floor of Victorian Ash imbue the space with an empathic lightness and sensitivity to place.

The Naarm boutique represents an optimistic take on fashion retail with a sustainable focus. The space provides a platform where Kowtow customers can seamlessly engage with the brand through both physical and digital channels and echoes Kowtow’s sensibilities in that good design should leave the planet better than it was found.

We acknowledge the traditional owners and custodians of the land, the Wurundjeri people of the Kulin Nation, and pay our respects to elders past, present, and emerging.